Apple Prosture
Brand Identity
Photoshop
InDesign
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As the demand for personalized health interventions grows, wearable technology emerges as a direct response to the physical impacts of screen use. The Apple Prosture line, speculatively developed by Apple, introduces T-shirts designed to track and correct spinal posture in children who spend prolonged periods on screens. This innovation merges fashion with health technology, promoting preventative care.
Problem:
Extended screen time among children often leads to poor posture, potentially causing long-term spinal issues.
Solution:
The Apple Prosture T-shirt integrates an advanced ProSture sensor that tracks and records spinal posture throughout the day. Parents receive detailed reports via their iPhone's health app, enabling proactive posture management for their children.
