The core insight behind the label design was the significance of elevation in shaping the character of Montefili’s wines. Located high in the Tuscan hills, the vineyard’s altitude plays a crucial role in the quality and complexity of the range. The creative challenge was to translate this environmental influence into a compelling visual identity.

I began by researching topographic maps of the vineyard's location, and the natural contour lines of the terrain immediately stood out as a meaningful and elegant design solution.

The client was equally drawn to this concept. From there, I developed a bespoke contour pattern that now serves as a key visual element across the label - a subtle yet powerful nod to the land that defines the wine.