Brief
During a visit to the Seven Sisters cliffs, I discovered a small family-owned café tucked by the beach. The owner, Margaret Hale, spoke about wanting her café to feel like a pause from the rush of everyday life. The brief was to capture that sense of calm, rooted in the sea and cliffs, and translate it into a brand that could grow beyond the shore.
During a visit to the Seven Sisters cliffs, I discovered a small family-owned café tucked by the beach. The owner, Margaret Hale, spoke about wanting her café to feel like a pause from the rush of everyday life. The brief was to capture that sense of calm, rooted in the sea and cliffs, and translate it into a brand that could grow beyond the shore.
Challenge
The challenge was to create a visual identity that felt both minimal and bold, inspired by the striking salt cliffs, while also being relatable and inviting to travellers and locals alike. It needed to strike a balance between coastal serenity and a strong contemporary presence.
The challenge was to create a visual identity that felt both minimal and bold, inspired by the striking salt cliffs, while also being relatable and inviting to travellers and locals alike. It needed to strike a balance between coastal serenity and a strong contemporary presence.
Impact
The resulting brand, Sal:t, turns the cliff’s natural form into a symbol of escape. Through its clean identity, coastal palette, and immersive storytelling, the café transforms into more than a place for food and coffee; it becomes a moment of calm and connection by the sea.
The resulting brand, Sal:t, turns the cliff’s natural form into a symbol of escape. Through its clean identity, coastal palette, and immersive storytelling, the café transforms into more than a place for food and coffee; it becomes a moment of calm and connection by the sea.
