Brief
During a visit to the Seven Sisters cliffs, I discovered a small family-owned café tucked by the beach. The owner, Margaret Hale, spoke about wanting her café to feel like a pause from the rush of everyday life. The brief was to capture that sense of calm, rooted in the sea and cliffs, and translate it into a brand that could grow beyond the shore.
During a visit to the Seven Sisters cliffs, I discovered a small family-owned café tucked by the beach. The owner, Margaret Hale, spoke about wanting her café to feel like a pause from the rush of everyday life. The brief was to capture that sense of calm, rooted in the sea and cliffs, and translate it into a brand that could grow beyond the shore.
Challenge
The challenge was to create a visual identity that felt both minimal and bold, inspired by the striking salt cliffs, while also being relatable and inviting to travellers and locals alike. It needed to strike a balance between coastal serenity and a strong contemporary presence.
The challenge was to create a visual identity that felt both minimal and bold, inspired by the striking salt cliffs, while also being relatable and inviting to travellers and locals alike. It needed to strike a balance between coastal serenity and a strong contemporary presence.
Impact
The resulting brand, Sal:t, turns the cliff’s natural form into a symbol of escape. Through its clean identity, coastal palette, and immersive storytelling, the café transforms into more than a place for food and coffee; it becomes a moment of calm and connection by the sea.
The resulting brand, Sal:t, turns the cliff’s natural form into a symbol of escape. Through its clean identity, coastal palette, and immersive storytelling, the café transforms into more than a place for food and coffee; it becomes a moment of calm and connection by the sea.
Testimonial
"Ankur approached the Salt project with clarity, precision, and confidence. He instinctively understood the visual tone and elevated it through clean layouts, thoughtful colour choices, and a modern, strategic sensibility. The final outcome felt refined and impactful - a strong showcase of brand-led design." - Margaret Hale
"Ankur approached the Salt project with clarity, precision, and confidence. He instinctively understood the visual tone and elevated it through clean layouts, thoughtful colour choices, and a modern, strategic sensibility. The final outcome felt refined and impactful - a strong showcase of brand-led design." - Margaret Hale
