Commissioned by New Balance, the aim was to craft a bold promotional poster that visually communicates their newer models. The challenge was to develop a diverse range of graphics that resonates with their sporty, fashion-focused audience while remaining coherent across both digital and print applications, ensuring immediate brand recognition.

My designs employed a strong, diverse range of forms and a high-contrast palette to spotlight the shoe. Strategic text placement and minimalist layout preserved clarity, while dynamic cropping and bold typography gave it contemporary energy. The result: a striking visual that enhances brand identity and scales effortlessly across various formats. These are the variations of the final designs which I am legally allowed to use on my portfolio.